As part of the Ras Al Khaimah Police General Command’s commitment to implementing best institutional practices and enhancing the quality of services provided to all customer segments, the Command organized a specialized training program titled “Institutional Principles of Customer Relationship Management for the UAE 7-Star Service Center Rating System.”

The program was conducted in cooperation with Hamdan Bin Mohammed Smart University and forms part of the Command’s ongoing efforts to enhance staff readiness by equipping them with the knowledge and requirements of the Global Star Rating System for Services.

A total of 20 employees from the Customer Happiness Centers’ service development teams, the call center, and support departments participated in and successfully completed the program. Participants were selected based on a comprehensive assessment of job requirements and performance development needs, with the aim of improving service quality and enhancing the overall customer experience, in line with the “Artaqa” initiative.

The intensive four-day training program covered a wide range of theoretical and practical topics, most notably understanding the customer journey, analyzing customer touchpoints, minimizing customer effort, and ensuring accuracy and ease in service delivery.

The program also included an introduction to the UAE 7-Star Service Center Classification System, excellence standards, strategies for improving government service quality, enhancing customer satisfaction, performance evaluation methodologies, preparing work teams for institutional assessments, continuous improvement tools, innovation in customer services, case study analysis, and effective handling of daily challenges faced by contact centers and frontline service teams.