Based on the existing coordination between the General Directorate of Traffic Coordination at the Ministry of Interior and the Federal Traffic Council regarding the traffic awareness campaigns launched by the Ministry of Interior, the General Command of Ras Al Khaimah Police, represented by the Traffic and Patrols Department, launched the campaign (Their Safety Matters) coinciding with the beginning of the new academic year. The campaign aims to educate students and parents about security and traffic safety procedures on public roads, and to enhance their traffic awareness in order to preserve life and properties safety.